Interactive Designer & Developer

An interactive designer and developer with over 10 years of experience, specializing in online digital advertising.

Interstitials

Showing 4 Result(s)

“McDonald’s Chicken Big Mac” Mobile Expandable

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Ad Description: An interactive ad designed to run specifically in a mobile environment, this was created for the McDonald’s Chicken Big Mac campaign. The ad begins in an auto-expanded state before auto collapsing, while remaining 100% in view. It gives the user the option to learn more, revealing a fully expanded landing page, complete with an auto-play video.

My responsibilities: This is a format I fully developed in-house for Playwire. I designed the three breakpoints using assets provided by the client, and then built the unit in Celtra.

“LEGO Harry Potter” In-App Playable

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Ad Description: LEGO wanted to create an interactive unit to run in mobile apps that would highlight the four different LEGO Harry Potter sets. The idea was to take the user on a magical journey through Hogwarts Castle with each set represented by a simple mini-game. From the Great Hall to Potions Class, users would interact and play with each LEGO set. Upon completion, they would be greeted with an interactive carousel to browse each set.

My responsibilities: I conceptualized, designed, and developed this ad unit. The design was done in Photoshop with assets supplied by the client. Once approved, I built the unit in Celtra using Javascript.

“McDonald’s x The Masked Singer” In-App Playable

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Ad Description: An interactive playable ad designed to run in mobile apps, this was created for the McDonald’s Happy Meal collaboration with Fox’s The Masked Singer. The client wanted us to create an interactive mini-game game highlighting the different characters. The idea was to create a mix-and-match game where the user must correctly choose the head, torso, and legs of each character.

My responsibilities: This concept was a team effort, with my primary responsibility being the development of the ad. Once the final ad design was approved, it was handed off to me and I built it in Celtra using Javascript.

 

“McDonald’s x Panini Family” In-App Playable

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Ad Description: An interactive playable ad designed to run in mobile apps, this was created for the McDonald’s Happy Meal collaboration with Panini Family during the 2024 Summer Olympics. The client wanted us to create an interactive game that ties into the Panini Family Happy Meal toy. We developed two mini sports challenges — soccer and basketball — for the user to engage in before exploring the different Panini Family cards.

My responsibilities: I helped conceptualize the idea and develop the basic game mechanics and functionality. Once designed, I built the unit in Celtra using JavaScript.