Interactive Videos

 

Ad Description: Hasbro wanted to create an interactive ad unit that would highlight the different activities that the new line of Furby were capable of. The idea was to create multiple mini-games, each highlighting a different activity. The four mini-games we created to highlight activities were a search-and-find, music-rhythm game, and meditation period. Upon completion, the user was shown the pre-roll video ad.

My responsibilities: I helped conceptualize the overall ad unit and brainstormed the different games. Once the design was created, I developed the unit and its minigames in Celtra using JavaScript.

Ad Description: An “Interactive Video” created for Hasbro Nerf’s Elite 2.0. The client wanted to highlight the customizability of the blasters. After selecting the blaster, the user can then drag and drop the different parts to the base, customizing their blaster. The experience then shifts to a mini-game where the user must tap on the targets to blast them and increase their score. The ad ends with a pre-roll video.

My responsibilities: I conceptualized, designed and developed this entire ad unit from beginning to end. Using assets supplied by the client, I created the initial mock for approval. Once approved, I then built the functionality inside of Celtra using Javascript.