Interactive Designer & Developer

An interactive designer and developer with over 10 years of experience, specializing in online digital advertising.

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“LEGO Harry Potter” In-App Playable

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Ad Description: LEGO wanted to create an interactive unit to run in mobile apps that would highlight the four different LEGO Harry Potter sets. The idea was to take the user on a magical journey through Hogwarts Castle with each set represented by a simple mini-game. From the Great Hall to Potions Class, users would interact and play with each LEGO set. Upon completion, they would be greeted with an interactive carousel to browse each set.

My responsibilities: I conceptualized, designed, and developed this ad unit. The design was done in Photoshop with assets supplied by the client. Once approved, I built the unit in Celtra using Javascript.

“Furby” Interactive Video with Mini-Games

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Ad Description: Hasbro wanted to create an interactive ad unit that would highlight the different activities that the new line of Furby were capable of. The idea was to create multiple mini-games, each highlighting a different activity. The four mini-games we created to highlight activities were a search-and-find, music-rhythm game, and meditation period. Upon completion, the user was shown the pre-roll video ad.

My responsibilities: I helped conceptualize the overall ad unit and brainstormed the different games. Once the design was created, I developed the unit and its minigames in Celtra using JavaScript.

“Hasbro Nerf Elite” Interactive Video

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Ad Description: An “Interactive Video” created for Hasbro Nerf’s Elite 2.0. The client wanted to highlight the customizability of the blasters. After selecting the blaster, the user can then drag and drop the different parts to the base, customizing their blaster. The experience then shifts to a mini-game where the user must tap on the targets to blast them and increase their score. The ad ends with a pre-roll video.

My responsibilities: I conceptualized, designed and developed this entire ad unit from beginning to end. Using assets supplied by the client, I created the initial mock for approval. Once approved, I then built the functionality inside of Celtra using Javascript.

“McDonald’s x The Masked Singer” In-App Playable

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Ad Description: An interactive playable ad designed to run in mobile apps, this was created for the McDonald’s Happy Meal collaboration with Fox’s The Masked Singer. The client wanted us to create an interactive mini-game game highlighting the different characters. The idea was to create a mix-and-match game where the user must correctly choose the head, torso, and legs of each character.

My responsibilities: This concept was a team effort, with my primary responsibility being the development of the ad. Once the final ad design was approved, it was handed off to me and I built it in Celtra using Javascript.