Ad Description: An “Interactive Video” created for Hasbro Nerf’s Elite 2.0. The client wanted to highlight the customizability of the blasters. After selecting the blaster, the user can then drag and drop the different parts to the base, customizing their blaster. The experience then shifts to a mini-game where the user must tap on the targets to blast them and increase their score. The ad ends with a pre-roll video.
My responsibilities: I conceptualized, designed and developed this entire ad unit from beginning to end. Using assets supplied by the client, I created the initial mock for approval. Once approved, I then built the functionality inside of Celtra using Javascript.
