This is an Interactive Video for a direct sales campaign for Hasbro’s Furby toy. The interactive video features three mini-games designed to highlight Furby’s different features and functionality. “Dance Party” is a musical rhythm game; “Let’s Chill” is a meditation experience; “Hide and Seek” is a search-and-find mini-game. Once all three games are completed, the video pre-roll plays.
My responsibilities: As lead developer on this project, I helped conceptualize the functionality of this interactive experience, including the types of mini-games we’d be able to create with the assets provided by the client. Once the unit was designed, I developed the interactive functionality and micro-animations.